Vans, the original action sports brand and icon of creative expression, unveils the first chapter of its beloved THIS IS OFF THE WALL campaign, exploring the identities and influences that fuel modern skate style in “Vanguards”. Expanding on Vans’ THIS IS OFF THE WALL narrative, the campaign defines what “Off The Wall” means through a diverse series of digital storytelling and immersive engagements that inspire, enable and support global creative communities. The campaign kicks off with “Vanguards”, an exploration of how style, individuality and creativity shape skateboarding through the lenses of Vans team riders Lizzie Armanto, Brighton Zeuner, Yndiara Asp and Mami Tezuka.
“Everyone has their own unique approach to skating: where they grew up, who they were influenced by – it all affects how they look on a board,” said Vans team rider Lizzie Armanto. “Vanguards” showcases a remarkable roster of skateboarders and examines how the unique experiences of each athlete has defined their own sense of style on and off the board. Highlighting attributes such as Lizzie Armanto’s flowy, surf-skating form inspired by her Santa Monica roots, Brighton Zeuner’s colorful personality that parallels her bold performance, Yndiara Asp’s fearless attitude that made her a standout in the Brazilian skate scene, and Mami Tezuka’s focused sense of timing that was honed over years of studying piano in her native Japan, “Vanguards” conveys a breadth of creative interpretations all founded in skateboarding.