Vans embarks on a journey to adventure with the European release of the UltraRange campaign on Tuesday, August 1. Marking a major milestone in Vans’ footwear design history, the UltraRange leads the path forward for innovation, emphasizing the brand’s expanded vision to create a versatile footwear model that provides advanced comfort, lightweight traction, and superior mobility combined with Vans’ timeless style.
Living out of a suitcase on multiple expeditions a year, Vans pro surfer Pat Gudauskas finds endless inspiration traveling around the world in search of the perfect surf. With his collaborative insight, Vans ventured to create a new silhouette that offered maximum versatility across diverse landscapes and lifestyles. “What if we created something that brings the look of Vans together with the functionality needed for different terrains—city streets, boardwalks, mountain paths,” Pat expressed. “…Bring the element of comfortable, hearty and functional all in one shoe—it would have comfort and utility, but look like Vans no matter where you are.”