LET’S WEAR ON.

In 2021, Vans soft launched WEAR ON. It all began as a way to encourage Vans fans to start a new chapter in the story of their old shoes.

We collected pre-loved shoes in special drop boxes in store and teamed up with non-profit Soles4Souls to redistribute the shoes to people in need – to wear or sell. Our goal? To reduce waste, fight poverty and empower people.

When we all wear on – and on and on and on – we unlock a longer life for our stuff and a better future for the planet, as well as timeless looks and endless creativity. At Vans, we believe wear is a record, rips tell your story, and an individual’s style is their scrapbook.

Our campaign film is a celebration of what makes genuine personal style personal, and how it can pave the way for a better, more sustainable approach to fashion and consumption. It’s a call to break the cycle of more-more-more and discover a more authentic way to enjoy fashion and self expression – a better way that’s focussed on extending every product’s lifecycle.

Our campaign film is a celebration of what makes genuine personal style personal, and how it can pave the way for a better, more sustainable approach to fashion and consumption. It’s a call to break the cycle of more-more-more and discover a more authentic way to enjoy fashion and self expression – a better way that’s focussed on extending every product’s lifecycle.

WEAR ON | THE WORKSHOPS

Upcycle your stuff in-store.

Give old shoes and clothes a new lease of life.

We’re launching WEAR ON | THE WORKSHOPS – a series of in-store upcycling workshops, designed to help you rediscover and reimagine pieces you already own, so you can wear them again and again.

Discover how to reimagine your old shoes or clothes, with inspiration, tips and techniques from local upcycling artists. Adorn it, paint it, rip it, rework it – anything goes.

The workshops will be held on April 22nd & April 23rd in the selected Vans stores.

Taking part is easy. Just sign up on Vans Europe Events | Eventbrite, and bring along any preloved piece you want to customise. Everything else you need will be ready waiting for you in our workshop space.

Get set to unleash your creativity. Old is the new new!

About WEAR ON

Did you know your old, forgotten shoes can make a big difference?

When you take part in WEAR-ON and donate your unwanted shoes at your local Vans store, you’ll be doing your bit to extend the lifecycle of your shoes, while reducing waste, fighting poverty, and empowering people.